Specialties ยท Orthopedics

Orthopedic marketing for joint, spine and sports injury care

Reach patients early in their search, and stay with them through a longer decision.

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The numbers

Why orthopedics practices need a system

16.9 days

average wait for a new orthopedic surgery appointment

Source: AMN Healthcare 2022 wait-time survey

34.1%

projected growth in Americans aged 65 and over by 2036

Source: AAMC, 2024

The patient journey

From first search to a kept appointment

We build and connect every step, so no patient falls through the gaps.

  1. 1AcquireResearches joint or back pain
  2. 2AcquireReads and books a consult
  3. 3RespondGets education and reminders
  4. 4TrackDecides on treatment

Common challenges

What holds orthopedics practices back

Long decision cycles

Patients research for weeks before choosing a surgeon or treatment.

Referral dependence

Practices rely on referrals and miss patients searching directly.

Lost consult leads

Interested patients drift away without nurturing.

How we help

One system: Acquire, Respond, Track

Acquire

Campaigns for knee, hip, shoulder, spine and sports injuries, with education-led pages.

Patient acquisition

Respond

Nurture messages and reminders through the decision period.

AI follow-up automation

Track

Tracking from first visit to consult to treatment.

Healthcare CRM

Ad rules we work within

Surgical outcomes cannot be promised. Ads focus on conditions, options and the care team. See our compliance approach.

Proof

Results from practices like yours

We have not published a orthopedics case study yet. Here is what the same system did for other practices.

Medical aesthetics 340 bookings on $30,637 of ad spend Radiant Beauty & Health Pain management 88% lower cost per booking in 6 weeks MVM Health Medical weight loss $18 per booked lead, at its lowest Medi-Weightloss

How we work

Live in about a week

  1. Free audit30 minutes. We find where patients drop off.
  2. Week 1 buildTracking, pages, follow-up and ads, in your accounts.
  3. LaunchAbout 1 week after payment and access.
  4. Weekly optimisingCut what does not book. Scale what does.

USD 1,350 per month, 3-month start, then month to month. Ad spend is paid by you, directly to the platforms. One practice per specialty in each area.

FAQ

Orthopedics marketing questions

Do you market surgical and non-surgical care?

Yes, as separate campaigns with clear, compliant messaging.

How do you handle long decision cycles?

With educational content and follow-up messages over several weeks.

Can you track which campaigns lead to surgery?

We track consults and bookings in your CRM, without sending health details to ad platforms.

Other specialties

We also work with

See where your practice is losing patients

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