Case study · Medical weight loss
Medi-Weightloss: $18 per booked lead, at its lowest
A three-location medical weight loss clinic. We turned leads who never answered into patients who book and show up.
Real numbers from the client's own ad account and CRM
2 → 7
Leads who respond, out of 10
80% → 30%
Non-response rate
Both up
Lead quality and show-ups
| Client | Medi-Weightloss |
|---|---|
| Specialty | Medical weight loss |
| Details | 3 locations in Connecticut · GLP-1 programs · Meta, Google |
Before and after
| Metric | Before | After |
|---|---|---|
| Leads who respond, out of 10 | 2 | 7 |
| Non-response rate | 80% | 30% |
The challenge
The account ran on lead forms and struggled with lead quality and show-up rates. 8 out of every 10 leads never responded.
What we built
- Account rebuilt using lessons from our earlier healthcare work.
- Proper tracking set up before scaling spend.
- Better lead filtering and faster follow-up.
The key move
Tracking and lead filtering first, so ad spend went to people who were ready to book.
Lessons for other practices
- Fix tracking before you scale spend.
- Filter leads so your team calls the people most ready to book first.
- Faster follow-up turns more leads into conversations.
Services used
All figures come from the client's own ad and CRM data during our work together. Results depend on specialty, market and budget, and are not a guarantee of future results.
Related
See how we work in this area: Medical weight loss marketing, or browse all case studies.
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