Case study · Pain management
MVM Health: 88% lower cost per booking in 6 weeks
A pain management practice that started with no plan and no system. We built both, then cut the cost of every booking.
Real numbers from the client's own ad account and CRM
$532 → $63
Cost per booking
8.3 / 10
Event Match Quality
Higher
Lead quality
| Client | MVM Health |
|---|---|
| Specialty | Pain management |
| Details | United States · 6 weeks · Meta |
Before and after
| Metric | Before | After |
|---|---|---|
| Cost per booking | $532 | $63 |
The challenge
No marketing plan and no system. Native lead forms brought in poor-quality patients, and cost per lead was high.
What we built
- A full plan, walked through with the client step by step.
- Ads for local pain services sent to a landing page instead of lead forms.
- Event Match Quality raised to 8.3 on the appointment scheduled event.
The key move
Replacing native lead forms with a landing page. Fewer casual sign-ups, more patients who actually booked.
Lessons for other practices
- Start with a plan, so every dollar is tied to bookings.
- When native lead forms bring casual sign-ups, send ads to a landing page instead.
- High Event Match Quality helps Meta find patients who actually book.
Services used
All figures come from the client's own ad and CRM data during our work together. Results depend on specialty, market and budget, and are not a guarantee of future results.
Related
See how we work in this area: Pain management marketing, or browse all case studies.
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