Services ยท Acquire
Patient acquisition for clinics and medical practices
Meta, Google and YouTube ads, landing pages that book appointments, and tracking that shows what every booking costs.
What is patient acquisition?
Patient acquisition is the process of attracting new patients to a practice and turning them into booked, attended appointments.
For most clinics that means Meta, Google and YouTube ads, landing pages built for one action, and tracking that tells the platforms which clicks became bookings.
What is included
- Strategic advertising on Meta (Facebook and Instagram), Google and YouTube, built around how patients search for and choose a provider.
- Conversion-focused landing pages that send every campaign to a page designed to book an appointment, not just collect a click.
- Server-side tracking with the Meta Conversions API, so platforms optimise for booked appointments while patient health data stays out.
- Content production support: scripting and production guidance for patient-facing videos, keeping your time minimal.
- Healthcare ad compliance: copy written for Meta's and Google's medical ad policies.
How it works
- Free growth audit. We review your current ads, tracking, pages and follow-up.
- System build (week 1). Tracking, landing pages, campaigns and follow-up are set up and tested.
- Launch and scale. Ad sets launch in stages; we cut what does not book and scale what does.
- Report. Weekly updates and a monthly report with cost per booking and show-up rate.
Results from real practices
- Pain management: $532 to $63 per booking in 6 weeks, after replacing lead forms with a landing page and raising Event Match Quality to 8.3.
- Medical aesthetics: 340 appointments on $30,637 of ad spend, after optimising Meta for the real booking event.
At a glance
| What it covers | Meta, Google and YouTube ads, landing pages, server-side tracking |
|---|---|
| Price | USD 1,350 per month for the full system, 3-month start, then month to month |
| Ad spend | Paid by you, directly to the platforms |
| Time to launch | About 1 week after payment and access |
| Reporting | Weekly update, monthly report and monthly strategy call |
| Ownership | Ad accounts, CRM, pages and data stay yours |
| Compliance | HIPAA-aligned in the US, GDPR in Europe, BAA or DPA where the law requires one |
| Exclusivity | One practice per specialty in each area |
What working with us looks like
- Free growth audit (30 minutes). We review your ads, tracking, landing pages, follow-up and compliance, and show you what to fix first.
- Week 1: system build. Tracking, landing pages, follow-up automation and campaigns are set up and tested inside your own accounts.
- Launch. Campaigns go live about 1 week after payment and full access. Ad sets launch in stages.
- Optimise every week. We cut what does not book and scale what does. You get a short weekly update.
- Monthly report and strategy call. Cost per booking, booking rate, show rate, and the plan for next month.
Why clinics choose GritSol Health
- Healthcare only. Every campaign, automation and tracking setup is built for healthcare rules. See our compliance approach.
- No competitors. One practice per specialty in each area.
- You own everything. Ad accounts, CRM, pages and data stay yours.
- Proof, not promises. Real numbers in our case studies, and no guaranteed outcomes.
Pricing
USD 1,350 per month: a 3-month start, then month to month. You pay ad spend directly to the platforms. Campaigns go live about 1 week after payment and access. Every service is part of one system: patient acquisition, AI follow-up automation and healthcare CRM.
Frequently asked questions
Which ad platforms do you use?
Meta (Facebook and Instagram), Google and YouTube. We choose the mix based on your specialty and where your patients search.
Do I need to pay for ads separately?
Yes. You pay ad spend directly to the platforms, so you control the budget and own the accounts.
How fast can campaigns go live?
About 1 week after payment and full access to your accounts.
Sources and further reading
- Google Ads policy: Healthcare and medicines
- HHS: Use of online tracking technologies by HIPAA covered entities
- AHA: court ruling on the HHS online tracking bulletin (June 2024)
Specialties
See how this works for dental, dermatology, med spas, pain management, physical therapy and all 18 specialties.
See where your practice is losing patients
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