Case study · Medical aesthetics
Radiant Beauty & Health: 340 bookings on $30,637 of ad spend
A 7-location medical aesthetics group. We fixed tracking so Meta could learn, then scaled bookings on a fixed budget.
Real numbers from the client's own ad account and CRM
$27 to $45
Cost per booking, best ad sets
$30,637
Ad spend, September 2026
31
Ad sets launched
| Client | Radiant Beauty & Health |
|---|---|
| Specialty | Medical aesthetics |
| Details | 7 locations in NY, CT and CA · $30k to $45k / mo budget · Meta |
The challenge
Cost per booking was very high. Meta optimized for the deposit step, so it had almost no data to learn from. The pixel was off for HIPAA, and only about 30% of booked patients showed up.
What we built
- CAPI rebuilt in GoHighLevel (Lead on form submit, Schedule on booking).
- 31 ad sets launched in stages, with copy rewritten for Meta's medical ad rules.
- Show-up system: double-stacked slots and calls 48 hours before each visit.
The key move
Moving Meta's optimization from the deposit step to the self-booking event, so the algorithm finally had real bookings to learn from.
Lessons for other practices
- Optimise ads for the real booking event, not an earlier step like a deposit.
- If the pixel is off for privacy, rebuild tracking server-side instead of running blind.
- Pair ads with a show-up system so bookings turn into visits.
Services used
All figures come from the client's own ad and CRM data during our work together. Results depend on specialty, market and budget, and are not a guarantee of future results.
Related
See how we work in this area: Medical aesthetics marketing, or browse all case studies.
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