Case study · Dental
La Frontera Dental: 67% lower cost per lead
A dental practice with low lead volume and no tracking. We built the system behind the ads, then let the numbers speak.
Real numbers from the client's own ad account and CRM
$78 → $26
Cost per lead
Increased
Lead volume
Qualified
Leads
| Client | La Frontera Dental |
|---|---|
| Specialty | Dental |
| Details | United States · CRM, CAPI, funnel · Meta |
Before and after
| Metric | Before | After |
|---|---|---|
| Cost per lead | $78 | $26 |
The challenge
Lead volume was low. The practice ran Facebook lead forms with no tracking behind them, and each lead cost $78.
What we built
- A CRM with automated follow-up workflows.
- CAPI installed for clean conversion data.
- Video scripts for the team to record, run through a funnel instead of lead forms.
The key move
Video from the practice's own team, sent through a tracked funnel so every lead could be followed up automatically.
Lessons for other practices
- Build the CRM, Conversions API and funnel before scaling ads.
- Video recorded by your own team can outperform stock creative.
- Automated follow-up makes every lead count.
Services used
All figures come from the client's own ad and CRM data during our work together. Results depend on specialty, market and budget, and are not a guarantee of future results.
Related
See how we work in this area: Dental marketing, or browse all case studies.
See where your practice is losing patients
Our free 30-minute growth audit reviews your ads, tracking, landing pages, follow-up and compliance, and shows you what to fix first. No obligation.
Get Your Free Growth Audit