Specialties · Mental Health

Mental health marketing for therapy and psychiatry practices

Respectful, private marketing that helps people take the first step.

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The numbers

Why mental health practices need a system

50.6%

of US adults with a mental illness received treatment in 2022

Source: NIMH

59.3M

US adults lived with a mental illness in 2022

Source: NIMH

The patient journey

From first search to a kept appointment

We build and connect every step, so no patient falls through the gaps.

  1. 1AcquireSearches privately
  2. 2AcquireBooks a first session
  3. 3RespondGets gentle reminders
  4. 4TrackContinues care

Common challenges

What holds mental health practices back

Strict ad policies

Ads cannot imply personal attributes like “Are you depressed?”

Privacy concerns

Patients will not book if they do not trust your privacy.

Missed first sessions

Nervous first-time patients often cancel.

How we help

One system: Acquire, Respond, Track

Acquire

Respectful campaigns about services and support, never about the person.

Patient acquisition

Respond

Gentle reminders and easy rescheduling for first sessions.

AI follow-up automation

Track

Private, server-side tracking with generic events.

Healthcare CRM

Ad rules we work within

Meta prohibits ads that assert or imply personal health attributes. Addiction treatment ads need certification on Google. We keep every message general and private. See our compliance approach.

Proof

Results from practices like yours

We have not published a mental health case study yet. Here is what the same system did for other practices.

How we work

Live in about a week

  1. Free audit30 minutes. We find where patients drop off.
  2. Week 1 buildTracking, pages, follow-up and ads, in your accounts.
  3. LaunchAbout 1 week after payment and access.
  4. Weekly optimisingCut what does not book. Scale what does.

USD 1,350 per month, 3-month start, then month to month. Ad spend is paid by you, directly to the platforms. One practice per specialty in each area.

FAQ

Mental Health marketing questions

Can you advertise therapy services on Meta?

Yes, as long as ads describe services and never imply something about the person.

How do you protect privacy?

No pixels on sensitive pages, generic events only, and minimal data in reminders.

Do you work with telehealth practices?

Yes, including licensing-based location targeting.

Other specialties

We also work with

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