Case study · Healthcare software
Patient Influx System 2.0: 60% lower cost per demo booked
CRM software built for healthcare businesses, selling to a very niche audience. We cut the cost of every demo booked.
Real numbers from the client's own ad account and CRM
$321 → $129
Cost per demo
Video
Winning format
Consistent
New sign-ups
| Client | Patient Influx System 2.0 |
|---|---|
| Specialty | Healthcare software |
| Details | Audience: healthcare businesses · From $400 / mo · Meta |
Before and after
| Metric | Before | After |
|---|---|---|
| Cost per demo | $321 | $129 |
The challenge
A very narrow audience made every demo expensive. At $321 per demo, the numbers did not work for a product starting at $400 a month.
What we built
- Pixel and tracking fixed.
- A high volume of creatives produced and tested.
- Budget shifted to video, the clear winner.
The key move
Letting testing decide. Video beat every other format, so the budget followed it.
Lessons for other practices
- Let testing decide which creative wins, then move budget to it.
- Fix tracking first so the platform learns from real demo bookings.
- A narrow audience needs more creative volume, not just more budget.
Services used
All figures come from the client's own ad and CRM data during our work together. Results depend on specialty, market and budget, and are not a guarantee of future results.
Related
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